UXUI / Concept

Defy. MIKIMOTO

@Epsilon

For years, MIKIMOTO has been an iconic jewelry brand that represents a stereotype of women – elegant, rich, and conservative. In Japan, their products are often worn by royalty. The goal is to update the old brand image to a younger look to drive sales. This campaign is called Defy. The idea is to break out of the stereotype and redefine modern women. We believe that every woman can be a MIKIMOTO woman.