Art Direction / Shooting

NONSTOP NARS Campaign

@Dentsu

This project is to help NARS promote two special products during the holiday season. And the ultimate goal is to increase brand awareness and help the client sell products.

Color has a significant impact on our emotions. The color red stands for passion and desire just like the DNA of NARS. The red color inspired the idea and we cooperated with celebrity Oscar Zhang (one of the most talented young singers in China) to shoot this NONSTOP NARS campaign. My role includes creative direction, art direction, creating the storyboard, copywriting, and supervising the on-site shooting. The final outcome is stunning with more than 840k video views on social during the first week of launch.