Being weird, being creative.
Hi, my name is Chuojing Xu. My titles from previous work experience include designer, art director, and creative director. However, I like to describe myself as a creative contributor, a learner, and an explorer. I have 10 years of global working experience in advertising/media/event agencies and in-house design studios. I’ve focused on brand marketing design, art direction, and web solutions. My work includes digital, photo & video shooting, and print.
For the past few years, I’ve helped brands build impact through campaigns, brand marketing design, website design, social media, and events. I’ve worked with marketers, PMs, strategy specialists, UX designers, and developers. Have experience leading an 8-person creative team with designers and copywriters.
Brands that I’ve worked with: Apple, Sephora, Hermès, NARS, Zegna, Gucci, Givenchy Beauty, Moet Hennessy, Louis XIII, Google, Delta Airlines, China Airlines, Burger King, Magnum...etc.
I’m a foodie.
I like to cook and take food pictures. The inspiration is based on Pantone colors👇
I’m also an illustrator
Once I traveled to Venice, LA and that was my first time riding my skateboard along the beach. So I draw a cute person holding a skateboard under the Venice sign, for memory. 🛹
Mini Resume
Education
Academy of Art University
Master of Fine Arts, Fashion Merchandising
2013
Shanghai University
Bachelor of Fine Arts, Advertising and Graphic Design
2010
Experience
Senior Designer, Apple
AUG 2022 – Now, Cupertino
Creative Director, Dentsu iProspect
MAY 2021 – APR 2022, Shanghai
Senior Designer, Sephora
JAN 2020 – OCT 2020, San Francisco
Art Director, Epsilon
MAY 2017 – SEP 2019, San Francisco
Art Director, Publicis Sapient
DEC 2014 – FEB 2017, Shanghai
Associate Art Director, Lowe and Partners
AUG 2014 – NOV 2014, Shanghai
Designer, Young & Rubicam
MAY 2014 – JUL 2014, Shanghai