The Holiday Savings Event is the biggest sales event during the holiday season. The objective is to drive cross-channel promo sales to a targeted goal. This event is open to both Beauty Insider and non-Beauty Insider members. The design helps to increase the client response rate by raising awareness and participation for the Holiday Savings Event, specifically for Insiders & VIB. My responsibility includes creating the campaign visual design on sephora.com and Sephora mobile app, creating digital assets for social media, and designing both digital assets and print assets for retail stores.