UXUI / Art Direction

Hennessy V.S.O.P Voice Art Campaign

Publicis Sapient
@Shanghai

What makes you unique? Your VOICE!

Hennessy V.S.O.P presents the Voice Art Holiday Campaign to connect people with their unique voice via mobile. Our team created a digital communication tool for customers to send voice messages through mobile by scanning the QR code on the product bottle.

The idea is to encourage people to share and connect with others during the holiday season to get brand exposure and increase sales. This campaign appeared both online and offline, from digital to in-store experiences.