Campaign /Art Direction

Hennessy Classivm Urban Playground Campaign

@PublicisSapient

Hennessy Classivm is the youngest product from the Hennessy family, sold exclusively in China. In 2015, we created an Urban Playground campaign for its product launch in China. This campaign included crowdsourcing fashion, influence collaboration, social engagement, storytelling, video production, digital engagement, and events. The duration was about 3 months from campaign awareness to the final launch party. Hennessy Classivm included different packaging for 70cl and 20cl bottles, and it sold at convenience stores, KTV, clubs, and was available for online purchase. The task was to build awareness of the younger generation and drive them to purchase the product.

UXUI /Art Direction

Hennessy Classivm Website

@PublicisSapient

Hennessy Classivm is the youngest product from the Hennessy family. We create this website alongside the product launch in China. The core idea is breaking out of the ordinary and it aligns with the brand DNA. My role includes research, UX/UI design, branding, and image selection.