The brief asked to create a compelling branding style to recruit new customers to join the Beauty Insider program and eventually increase sales.

Sephora believes that everyone deserves something beautiful. Our solution is to create a Beauty Insider happy place and welcome everyone to join the place. For the visual language, the design add in some different colors, patterned dots, and BeautyINSIDER girl illustrations with different body shapes and genders to represent the diversity of each individual. And the total look and feel give customers a warm welcome to the new beauty insider program. The design assets expanded across all Sephora channels including sephora.com, the Sephora app, digital, print, paid social, and in-store experiences.